From Humble Beginnings to Oregon Dreams: Our European Wax Center Journey

Hey Eugene! We’re so incredibly excited to finally be here and officially open the doors to our European Wax Center. This isn’t just a business to us; it’s truly our life’s passion, and we’ve poured our hearts into bringing this amazing brand to your community.

We have been a part of the European Wax Center family since 2008. We started out as a manager, learning the ropes from the ground up, and then worked his way up to becoming a Franchisee Consultant. For years, he was instrumental in launching and training over 60 locations, helping to instill the core values that make European Wax Center so special. He’s seen firsthand what it takes to build a thriving business and create a positive environment.

Meanwhile, I was building my own career in banking, which gave me a solid foundation in business operations. Eventually, I joined him in running EWC centers, and together, we gained invaluable experience. We both know what hard work looks like. We’ve gone the extra mile, made sacrifices, and overcome challenges to get to where we are today. In 2018, after years of dedication, we were finally able to partner and buy into this brand we love so much.

For us, it’s always been about more than just profits. It’s about building places where people want to be – both our guests and our associates. We deeply care about the communities we serve and the people who depend on us. Providing for others and creating a supportive work environment where our associates and their families can thrive is at the core of everything we do.

Then came 2023. After navigating the unprecedented challenges of the COVID-19 pandemic, we were ready for a new chapter. We reached out to corporate, and to our absolute delight, we were offered the incredible opportunity to expand into Oregon as Multi-Unit Developers. This was a dream come true for us; we’ve always wanted to move to Oregon, and to be able to do so while continuing to grow with European Wax Center felt like destiny. We remodeled and sold our home to make this move, fully committed to making this new adventure a success on our own terms.

Why European Wax Center? Because this brand is specifically designed around the guest experience. From the moment you walk through our doors, our goal is to have you Walking in and Strutting out. Our amazing estheticians aren’t just experts at delivering an exceptional wax; they’re also thoroughly trained to provide the best possible guest experience and offer personalized skincare recommendations. We use our incredible Comfort Wax®, designed to make your waxing experience as smooth and comfortable as possible.

We believe everyone deserves to look and feel their best, and we want to make it easy for you to try us out. That’s why we offer incredible options for First Time Guests:

  • Get your first Bikini Line, Underarm, Eyebrow, Nose, Ear, Partial Back Wax, or Eyebrow Tint FREE!
  • OR
  • Get 50% off your first Brazilian, Full Back Wax, or Ultimate Eyebrow Service!

We couldn’t have picked a better place than Eugene for our first location. We’re so happy to call this vibrant city our new home, and we can’t wait to meet you and help you discover the confidence that comes with feeling smooth and radiant.

Come visit us soon!

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